Hey guys! How are you all doing? I honestly can’t wait until it’s half term because I’m literally drowning in the amount of school work I’m getting. It’s not fun. I’ve got an assessment week next week, so a test for every single subject and I’ve just got so much revision to do. Aside from that though, when I first started blogging I had no idea what a media kit was. I only discovered what they truly were earlier this year. I found some amazing posts about them and what they are all about. They really helped me to create my own so I thought that’s what I would do for you all today! I’ll let you know all the key things to include, how to create one as well as answer some FAQ’s!
So what is a Media Kit?
In the simplest terms, a Media Kit is a document that presents yourself and your blog. It outlines your themes, key facts and statistics.
It’s used to basically have all of your details and information in one place and it’s a great way to pitch yourself to brands. Consider your Media Kit to be a more in-depth version of your ‘About Me’ and ‘Contact Me’ pages.
How would I use it?
Typically for bloggers, a Media Kit is what you would send off to advertisers or brands that you show interest in potential collaboration with. You would simply attach the document as a PDF file (we’ll talk why PDF later) in an email and send it off to the brand.
Do you need a Media Kit?
Some people argue that you 100% need a Media Kit. While I do definitely think that a Media Kit is worth having, it is not in my opinion a necessity or something you need to stress over not having. I have had my Media Kit for coming up to 10 months and in total I have used it only about 2-3 times. I think that they can be super useful though for:
- Easy way to promote yourself and your blog
- It’s a really nice and compact way to present all of your information
- Makes you look very professional
- The reader can understand what you and your blog about in an easy-access way
How you make one? What should you include?
When I made my first Kit I used PicMonkey however now I have switched over to iPiccy so have re-designed my Kit on there. There are loads of recommendations for a site called Canva which I haven’t personally used but I’ve heard is incredible. They even have Media Kit Templates so definitely have a look there for some inspo.
When it comes to making your Media Kit it is completely down to you the orientation of the the page, though typically people go for portrait.
A while a go I made this list of things I researched to include and I still refer back to it today:
-Photo of yourself
-Blog Logo / Banner
-Best Example photos that you’ve taken
INTRO & MIDDLE
-A lil bit about you
-Describe blog, in a nutshell what your blog is about
-Posting Schedule/frequency (optional)
-Present blog statistics / growth rates
-Outline Sponsorship policies, rates, sizes etc. (IMPORTANT!)
-Sponsorship available ie, what collaborations you accept
EXTRA // EXTENDED FEATURES
-Themes on blog
-Page views per month, average per day, unique visitors per month
-Main traffic sources
-Social Media Accounts
WRAP IT UP
-Call to action (email)
-Some for of ending message, I personally like “To begin sponsorship with [insert name] please contact [name] at [email here]”
REMEMBER: Always convert your file to a PDF or save it straight to your computer as a PDF file. This ensures ease of access to the document for the receiver.
I really hope that this helped some of you out and if you have any questions let me know in the comments!
P.S: Do you have a Media Kit already or are you looking to create one?